Starting and Growing a Business on the Internet


Full Description


Starting and Growing a Business on the Internet involves many things, many processes. In order to be successful online, there are certain steps that must be followed. Such steps include recognizing what type of business is best to start, what product sells the best, otherwise, you won`t make any money selling just anything, the proper way to advertise, the most proper and effective way to promote yourself to get results, creating a Web site that sells, learn how to get venture capital, and more.... After taking this course, you should be able to start a business on the Internet and be successful with it for a long time to come.

When you register, you can access your course by going to www.edu-course.com/courses/Online/


Outcomes:


By completing this course you will learn to:
  • Recognize the type of businesses that can be started.
  • Learn the proper ways to advertise on the Internet.
  • Learn how to promote your business effectively on the Internet.
  • Learn the reasons for a merchant account along with resources for establishing one.
  • Learn what it takes to create a Web site that sells. Demonstrate an understanding of this by designing and implementing a Web site that is automated.
  • Learn what the hottest products that sell are on the Internet.
  • Learn how to get venture capital.


Assessment:


This course is assessed by:
  • The student demonstrates his or her understanding of what type of businesses are the best to start by developing a list of them.
  • Investigate and research to find what products would be the best to sell.
  • Develop a winning site that sells.
  • Select an e-commerce company for the business.
  • Secure a web hosting company to activate their web site.
  • Produce a list of newsgroups to promote your site to.
  • Produce a list of free classified advertising sites and place an ad to them.
  • Write effective copy that will sell their product or service.

Purchase of a book will be required. The link to the book is located here http://www.booklocker.com/books/1387.html and will provided at registration.

Week 1


Introduction to the establishment of a business on the Internet.

In this first week, we will discuss the follow ing topics:

During this initial period, students are encouraged to briefly explain in writing their product or service and list their specific goals and expectations for this course. Class rules and homework assignment schedules will also be established, as well.

Week 2


Financing and Using Email

This week we will cover these topics:

For this week, students will be introduced to various resources to apply for venture capital. Students will learn the importance of creating secondary products to sell as a follow up to the original sell. Students will be shown how to harness the power of email and how to use autoresponders.

An assignment and quiz will be given.


Week 3


Generating Traffic

This week we will cover these topics:


During this week, students will learn about search engines, links, how to create a newsletter, and learn about viral marketing. By the end of this week, students will create a newsletter they will advertise on their Web site.

An assignment and quiz will be given.


Week 4
Promoting you online business.

This week we will cover:

1) Using banner advertising
2) Market to newsgroups
3) Using classified ads effectively


The students will be introduced to banner advertising and will make one. The students will learn to market to newsgroups, and use classified ads properly.

An assignment and quiz will be given.
Week 5


Growing your online business

This week these topics will be covered:


During this week, the students will learn about creating and using alliances with joint ventures, further marketing, and writing effective press releases.

An assignment an guiz will also be given.

Week 6


Testing and intelligence

This week students will learn about testing their ads and copy. They will learn how to properly track results. Students will learn how to stay ahead of their competition and keep growing their business.

A final test will be given.


Contact Hours: 24