This course is designed to be completed within 1 week or sooner. You will be given exercises to complete via email.
Topics
- Persuasion--What is it?—Defining persuasion and developing a standard means of understanding its characteristics
- Creation of baseline information—Development of a cover letter
- Familiarization and application of 5 Steps to more effective persuasive communication
- Writing Exercises
- Conclusion of course
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Recommended Reading (Not required)
- Raymond S. Ross (1994), Understanding Persuasion., Prentice Hall: Englewood:New Jersey.