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Design a Winning Business Based on Your Idea--Self-Directed

Full Description

A Trump U Course

This course focuses on refining a business concept and laying the groundwork for the development of a robust business plan. In this course, you`ll gain experience with this process by completing a series of assignments that require you to help refine a business concept.

Inspiration for a business start-up can come from all around you. You need to make sound decisions about which ideas to pursue and how to go about pursuing them. All ideas are not created equal, and even the best ideas are rarely perfect at their conception.

In order to evaluate an idea’s chance of real success, and to develop an action plan for realizing it, you must do the legwork to analyze and refine it. A scientist working in a laboratory will develop an idea—a hypothesis—about how something works. In order to determine whether or not his idea has merit, he will devise experiments to test the validity of his idea. The results of his experiments will confirm or deny his hypothesis, and will often reveal new ideas to explore or ways to refine his idea.

In this course, you’ll be working as an entrepreneur in your own sort of laboratory. Your simulated business partner has a hypothesis. As part of your experimental design, you’ll need to develop a business strategy, research and define your target market, analyze your competitive opportunity, plan your marketing strategy, and, ultimately, develop an operating model of the business. Finally, you’ll need to assess whether or not the business is likely to meet your profitability goals—and suggest ways to optimize its chances of success.

Enroll in this online course if you:

Have an idea you want to bring to life
Need a plan to show potential investors
Want to identify all of your plan`s potential

Outcomes:

The Design a Winning Business Based on Your Idea -- self paced course will teach you to:

Take a business idea and plan a company around it with the best possible chance for success
Refine an initial business concept by identifying its strengths and weaknesses
Pick the right market segment to target and use that narrow focus to increase profits
Analyze the competitive landscape to find opportunities
Estimate the size of the business opportunity to strategically evaluate your idea
Test and fine tune the plan to reveal previously overlooked profit centers

Throughout the course, you’ll continually revisit your assumptions and look for ways to optimize your vision for the mobile dog grooming business.

Assessment:

Assessment is based upon satisfactory completion of seven assignments with a total estimated completion time of 8 – 10 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base covering the most important aspects of building a winning business and receive a certificate of completion signed by Paul Wimer.

Course Information (see above or below lessons, outlines, activities, etc.)

This course is made up of seven assignments. Each of your assignments consists of four steps.

Learn about your job
- Email: In this email, your fictional business partner will ask you to carry out a task and provide information necessary for its completion. She may also have included attachments that you will use. Be sure to download these and save them to your computer.
- What''s involved in...?: This section provides principles and techniques relevant to your assignment.
- What do the experts have to say about...?: Here you will find instructional videos of the course experts.
Do your work
- Getting to work: This section includes basic instructions on how to complete the assignment.
- Step-by-step guide: This step-by-step walk-through is designed to assist you in carrying out your assignment.
- Assignment worksheet: On this page you will record your answers to the assignment questions. You will submit the worksheet for review by the instructor.
Submit your work
Receive feedback
- Review comments: Here you will read written feedback from your Trump University Certified instructor.
- How would an expert complete this?: In the case of an assignment in which you complete a deliverable, you will be provided with an expert solution for that deliverable.
- What should I remember?: Advice about how to apply the lessons learned in the assignment to the real world.

In each of the seven assignments below, you will be faced with a real-world problem and be asked to solve it.

Assignment 1: Refine the Business Concept

Assignment 2:Validate the Market

Assignment 3: Analyze Competition

Assignment 4: Assess Market Opportunity

Assignment 5: Plan Marketing

Assignment 6: Model Operations

Assignment 7: Assess and Adjust the Model

Contact Hours: 10