Discover the Benefits of Self-Publishing!


Full Description
Course Description
Fewer and fewer publishing companies are taking on new authors and self-publishing is becoming a very viable and profitable option for many authors.

If you are considering self-publishing your book, this course will provide you with a systematic approach for accomplishing that task. You will learn how to format your manuscript so that it is ready for the printers; how to register your copyright, get your ISBN number, Library of Congress Number, and EAN; identify binding and paper options, and how to market your book and sell it.

Discover the Benefits of Self-Publishing Course takes you through the process of turning your dream of becoming a published author into reality.

Subjects included in this course:
  1. What Are Your Publishing Options?
  2. Book Registration: Copyright, ISBN, EAN, and a Library of Congress Card Number
  3. Book Production: Editing, Cover Design, Layout and Costs
  4. The Printing Process: Selecting and choosing a printer, binding and paper options
  5. Marketing and Promotion
  6. Sales: Book Fairs, Bookstores, Distributors and Wholesalers


Outcomes:
Upon completion of this course students should be able to do or have done the following:
  • Identify publishing options available and determine which one is right for them.
  • Demonstrate ability to complete the copyright registration, secure a block of ISBN’s and Library of Congress Card Number.
  • Research the costs associated with hiring prospective editors, cover designers, typesetters versus doing it yourself.
  • Write and submit three Request for Quotes (RFQ) to prospective printers.
  • Develop a basic marketing plan.
  • Identify the various avenues of promotion and selling your book.


Assessment:
  1. Students will demonstrate their understanding of each lesson by obtaining 70% on tests given at the end of each lesson.
  2. Students will be required to complete the copyright application and apply for a Library of Congress Number.
  3. Contact at least two editors, cover designer and typesetter, and provide instructor with price quotes received.
  4. Students will submit sample RFQ.
  5. Students will develop and submit basic marketing plan for evaluation and feedback.
Course Information (see above or below lessons, outlines, activities, etc.)
Program Details:
Each lesson includes the following:
Suggested Course Textbooks:

Ross, Tom and Marilyn,
The Complete Guide to Self-Publishing
ISBN: 1-58297-091-2
Cover Price: $19.99

Available for purchase Here


Individual Online Lessons


Lesson 1–What Are Your Publishing Options?

In this first lesson, you will gain a basic understanding of the publishing industry. The advantages and disadvantages of the various routes to publishing will be clarified and will you in making an informed decision.

Lesson 2- Book Registration Process—

This is an important lesson. As an author, you will want your work protected, so that no one else can use it for his or her own purposes. You will learn how to get your work copyrighted. In addition, you will learn how to secure an ISBN, which is mandatory if you would like your books sold in bookstores, obtain a Library of Congress Number, and bar coding your book with the Bookland EAN scanning symbol.

Lesson 3- Book Production—

In this lesson, the book production process will be covered to include designing your cover, selecting images, graphic reproduction, software used, and how to work with a typesetter and printer. You will have the opportunity to learn basic editing techniques, identify the costs of different publishing software, and locate inexpensive editors and typesetters.

Lesson 4- The Printing Process—

The primary focus of this lesson will be on the printing process. You will learn how to select the appropriate printer based on your budget and need. You will determine the paper and binding to be used for your book. In addition, you will have the opportunity to complete and submit a Request for Quote to at least three printers and compare the costs and services provided.

Lesson 5- Marketing + Promotion = Sales—

This important lesson provides tips, and strategies on how to market, promote, and sell your book. We will look at Distribution and Wholesale companies, bookstores, Amazon.com, Book Fairs, and innovative ways of selling your books.

Topics:

Contact Hours: 2